Northstar Software · Set Meetings
Outreach & Sequences
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DS
Team Activity
Calling Ops
Outreach
Active sequences
7
3 channels
Contacts enrolled
2,412
▲ 210 this week
Reply rate
4.8%
▲ 0.6 pts
Meetings booked
22
from sequences
Outreach — one sequence is carrying you, two are leaking
Your “Finance ICP · problem-led” sequence replies at 9.1% — nearly double the rest — because step 2 leads with the CAM-overspend pain. Meanwhile “Cold ICP · feature-led” burns 40% of your enrollments at a 1.9% reply, and “Re-engage closed-lost” stalls at step 3 (no one picks up the thread). Rewriting the two weak sequences in the winning voice could add ~8 meetings/mo at zero extra volume.
Step-by-step — “Finance ICP · problem-led” Top performer · 9.1% reply
Where the sequence earns replies — and where prospects drop.
① Intro email
Email
612
52% open
3.1% reply
② Pain: CAM overspend
Email
588
61% open
9.1% reply
③ LinkedIn connect
LinkedIn
540
— open
6.4% reply
④ Case study
Email
496
48% open
4.2% reply
⑤ Break-up
Email
441
44% open
2.8% reply
All sequences — performance & verdict
Reply rate is the signal; meetings booked is the outcome.
| Sequence | Channel mix | Enrolled | Open | Reply | Meetings | Verdict |
|---|---|---|---|---|---|---|
| Finance ICP · problem-led | Email + LI | 612 | 57% | 9.1% | 11 | Scale — clone voice |
| High-intent web visitor | 388 | 54% | 6.7% | 6 | Strong | |
| Demo no-show recovery | Email + SMS | 146 | 62% | 7.9% | 3 | Efficient |
| Re-engage closed-lost | 410 | 39% | 3.0% | 2 | Stalls at step 3 | |
| Cold ICP · feature-led | 856 | 31% | 1.9% | 0 | Rewrite problem-led |
What RevOS would change
1
Rewrite “Cold ICP · feature-led”
Draft readyLead step 2 with the CAM-overspend pain that wins in your top sequence
2
Add a step-3 bump to “Re-engage closed-lost”
SuggestedA one-line “still a priority?” restores the thread
3
Move break-up email earlier
SuggestedReplies cluster before step 5 — stop wasting sends
Deliverability & compliance
Sending health that protects your domain reputation.
Domain reputation Healthy · 98
Bounce rate 1.1% Under 2%
Unsubscribe 0.7% Watch cold seq
CAN-SPAM / opt-out Compliant