Northstar Software · Drive Warm Leads
Ad Performance & Attribution
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DS
Channel Intel
Ad Performance
Data Integrity
Ad spend (mo)
$48.2K
92% of budget pace
Blended cost / qualified lead
$63
▲ 54% vs last Q
Pipeline / ad $
$4.10
ROAS on pipeline
Wasted spend flagged
$7.8K
low-intent keywords
Where your ad dollars are actually going
Your cost per qualified lead jumped $41 → $63 — not because ads got pricier, but because you paused everything except Google, your most expensive channel. Meanwhile $7.8K/mo is going to broad keywords like “lease software free” that convert at 1%. And Meta is pacing 140% of budget on a paused-strategy remnant. Reallocating the wasted spend to your 8 finance-intent keywords recovers ~120 qualified leads/mo at half the CPQL.
Budget pacing by platform month to date
Are you on track to spend what you planned — and is it landing where it should?
Google Ads
$26.1K of $28.0K · 93% of pace
On pace
Meta Ads
$12.4K of $9.0K · 138% of pace
Overpacing
LinkedIn
$5.9K of $8.0K · 74% of pace
Underpacing
Bing
$3.8K of $4.0K · 95% of pace
On pace
Campaign performance — cost to qualified pipeline
Qualified lead = ICP Tier 1–2. Sorted by cost per qualified lead.
| Campaign | Platform | Spend | Leads | Qualified | CPQL | Pipeline | Signal |
|---|---|---|---|---|---|---|---|
| Finance-buyer search | $9,200 | 168 | 112 | $82 | $286K | Scale | |
| Brand + competitor | $4,100 | 96 | 61 | $67 | $140K | Efficient | |
| Multi-location retargeting | Meta | $6,800 | 210 | 68 | $100 | $96K | Message risk |
| “Lease software” broad | $7,800 | 402 | 44 | $177 | $38K | Cut / refine | |
| Thought-leadership | $5,900 | 58 | 39 | $151 | $121K | Assist |
Keyword-level waste & opportunity
What RevOS would move budget away from — and toward.
Draining budget
lease software free$2.6K · 1.1% qual
excel lease template$1.9K · 0.9% qual
what is a lease$1.4K · 0.4% qual
Underfunded & converting
cam reconciliation software14% qual · +budget
multi-location lease tracking11% qual · +budget
franchise lease management9% qual · new