Northstar Software

Close Deals

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Enablement

SQL Attribution

Win rate

22%

▼ 8 pts below target (30%)

Avg sales cycle

41 days

▲ target 32

Discovery → Proposal

48%

▼ 6% vs last Q

Battlecard coverage

60%

3 gaps

Sales read — from your CRM & last 60 call recordings

Your win rate is 8 points below target and deals are stalling at proposal. Reading the calls: reps skip decision-process questions in 40% of discovery calls, and a new competitor came up in 7 deals with no battlecard — you've lost 2 of them. 4 sales plays are ready.

Prioritized by revenue impact · grounded in your CRM + call recordings · CriticalHighOpportunity

CLOSE RATE

Win rate stuck at 22% — deals concede on price before value

NNicholas

Open close-rate play

In 6 of 9 lost deals, the rep offered a discount within two minutes of the pricing question — before value was established. RevOS drafted a value-framing talk track and an ROI one-pager to hold margin and lift close rate.

Projected impact

≈ +6–8 pts win rate

VELOCITY

Deals idle 12 days on average in “Proposal Sent”

SSterling

Add mutual action plan

71% of open proposals have no scheduled next step or mutual action plan, so they drift. Auto-insert a next-step + follow-up cadence and a close plan to keep deals moving.

Projected impact

≈ −9 days sales cycle

DISCOVERY

Reps skip budget & decision-process questions in 40% of calls

◦ from call scripts

NNicholas

See flagged calls

Across your discovery calls, reps rarely ask who signs or what the budget is (MEDDIC gaps: Economic buyer, Metrics). RevOS updated the discovery script and flagged the 3 reps most affected for coaching.

Projected impact

Better-qualified pipeline

BATTLECARD

New competitor “Vantage” raised in 7 recent calls — no battlecard

◦ from call scripts

GGratia

Generate battlecard

Prospects brought up Vantage in 7 deals; reps improvised and lost 2. RevOS built a battlecard from the actual objections heard on those calls — positioning, trap-setting questions, and proof points.

Projected impact

Win competitive deals