Drive Warm Leads
When an SDR connects live, the lead is 2.2× more likely to become a meeting — but SDR is low-volume. Your volume engine is the website (87 meetings), and it converts at 22%; nudging that to 30% is worth ~20 more meetings a year. Paid social only converts when you widen attribution to the whole account (2 influenced, 0 direct) — the channel is warming accounts, not closing them. Before cutting it, test whether the message, not the channel, is the problem.
Channel performance — SQLs, quality & conversion
| Channel | Leads | Quality leads | Direct meetings | Influenced | Conv. rate | Signal |
|---|---|---|---|---|---|---|
Website | 396 | 61% | 87 | 87 | 22% | Volume driver |
SDR outbound | 34 | 74% | 15 | 17 | 44% | 2.2× converter |
Organic search | 210 | 52% | 30 | 30 | 14% | Steady |
Email / nurture | 188 | 49% | — | 16 | influence | Assist |
Paid social | 142 | 38% | 0 | 2 | 1.4% | Message risk |
Paid search | 96 | 55% | 15 | 15 | 16% | Efficient |
Direct vs influenced meetings
Email books 0 directly but 16 with influence — it's an assist channel, not a source. Don't judge it on last-click.
The question RevOS is still answering
Paid social underperforms — but was it the channel or the negative, pain-led creative you ran there while email led with a solution message? RevOS is A/B-mapping message themes across channels to isolate the driver.